Businesses need customers. They are as important to the business as the staff and having a strong customer base is the lifeblood of any healthy and successful business, however, if like any ambitious business owner, you are keen to grow your business then attracting new customers is a sure-fire way to make that a reality. There are lots of different ways you can go about this. In this article, we will try and unpack some of those for you. Without further ado let’s get going…
1. Identify Your Ideal Client
It’s better to have an idea in your head of which sort of customer you want to attract. They can be anyone but if you have identified your target audience in your head it will be much easier to tailor your marketing to their needs. Try and profile them based on their age/race/sexuality and socio-economic character, this will make it easier whereas simply trying to attract ‘more customers’ is too general and will likely end in failure.
2. Find Out Where They Live
Not all clients are the same, as we covered in the above paragraph. They can be found in different spaces and you’ll realise you need different tools to access them. Certain segments of the social demographic spectrum can be found on Instagram and Twitter for example whereas others might find that Linkedin is more their speed. Others may not have an online profile so you may need to seek them out at trade fairs or business conventions and slip them the odd business card.
3. Know Your Business
This might seem silly advice but the best way to attract more customers is by coming across as a safe pair of hands. If you are an expert in your field, if you can answer every question that might seek to scrutinise your business in an efficient and effective manner then new potential customers might be more likely to trust you.
4. Be the Answer
By which I mean, view your business as a solution to people’s problems, see your business not for what the services are but what those services can do for everyone. Make blog posts, or videos and webinars on subjects you understand and frame your business as an entity to be learned from. This way you’ll earn yourself fans and then, ultimately, you will turn those fans into customers.
5. Try Direct Response Marketing
Direct response marketing is by trying to encourage people to act in order to engage with your business. Common examples of this are: request more information by ringing a helpline or signing up to an email mailing list. This way you have essentially created a dialogue so it becomes easier to interact with your customers and inundate them with relevant information. As they learn more about you, you will learn more about them and then it’s easier to explain why your business is something they’d be interested in.
6. Build Partnerships
It may be the case that you have exhausted your potential customer base because the services you provide are tailor-made for a certain demographic. If this is the case then a smart suggestion would be that you decide to partner yourself with a business that can symbiotically assist yours and so you can merge customer bases and potentially create an entirely new one together. For reach maximisation, partnerships are often the way to go.
7. Follow Up
It’s sometimes the case that we are so inundated with offers that we can get lost in the sea of opportunity in business and we forget to take advantage of things ‘in the moment’. If your staff are told to follow up doggedly, then this won’t be a problem. Following up is about confirmation of contact so make sure that your new customers recognise you and are constantly reminded of your existence, making their commitment to your business more likely.